1. It’s made from the same kind of fats your skin already produces
2. Gentle enough for skin that reacts to everything
4. It’s the fat your gran used, before the petrochemicals took over
5. Four honest ingredients vs a twenty-line mystery label
6. It works with your skin, not against it
7. Grass-fed, and made in Scotland in small batches
8. One jar. A dozen jobs. About six weeks.